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The Pooch Coach announces pre-retirement! Don't worry - she will always have time for existing clients and film and advertising work, but she will be accepting fewer new training and behavior cases. Learn more here. Beverly ("The Pooch Coach") has been voted the Bay Area's best private dog trainer. She is the most highly regarded & recommended San Francisco dog trainer.

She can help you with: puppy training, dog house breaking, basic dog obedience training, advanced dog obedience training, AKC Canine Good Citizen Test, and help with dog training for manners such as barking, pulling, or jumping.
Services
Beverly provides private and personalized empathic dog training and behavior problem solving. She has extensive knowledge and success with solving aggression issues and helping shy, fearful dogs. Beverly has been working with dogs all her life. She actually started training dogs at 9 years old. She has since been educated in animal behavior as well as canine obedience and training.
Beverly's dog training program will enable you to understand your dog's needs, responses and feelings. She calls her unique methodology "empathic dog trainingSM". With a deep understanding of why your dog is behaving and reacting the way he or she does, along with detailed and easy to understand steps to follow, you will quickly and easily be able to turn around even the most troubling situations.
Dogs have the reasoning and mental capacity of a 4- to 5-year-old child, so why can't we interact with them and teach them in a similar way? I'm not talking about anthropomorphizing. Dogs ARE animals, of course. But just like children, they need to be raised with kindness, compassion, guidelines, and rules.
Dogs are in our lives to bring us love, peace, & happiness. If instead of always providing enjoyment, your dog is sometimes causing you to feel stress, frustration, fear, embarrassment or even pity, that's not what you or he deserves in life! With proper training and rehab, we will bring harmony and joy back into you and your dog's lives.
Reviews (23)
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Jt
Jan 27, 2022
Hard to recommend. Not the warmest bed side manner while competent. Her home based training environment is not fantastic. Pricing very high for training sessions and cannot really say $200 an hour is warranted. Detail oriented training advice is effective but nothing you haven't already read if you actually picked up a training book. Does give useful insight on how to implement training techniques not easily conveyed via the written word. Does not sugar coat advice, trustworthy. Seems to see dogs more as working than family.

Her advice is reasonable but the less risky path; we as rescue fosters are willing to put more time and effort into a dog than we get back while still managing the risk of failure. She is very black and white in her analysis. Update: 3 years later; our foster found her forever home. Long journey but glad we didn't take the advice to give up. Our deaf Australian Shepherd mix deserved her second chance.
Lisa D.
Jun 12, 2021
Buyer Beware. Pros and cons. One in person session - good - learned new things. Then the struggle began - I pre-paid a huge premium for beginning, intermediate and specialty training for my fearful rescue. I really only wanted specialty fearful training as the rest is commodity dog training. Over 3+ months of our relationship I was only able to schedule one in person training session - I'll say that was good!

But the rest was a frustrating struggle with Beverly to find the time within her busy schedule to perform the rest of the services that I had pre-paid for. So I canceled this contract for which she had no contrition - nothing - although she gave me a 25% refund thanks for maybe 10% of the services fulfilled (I'm being generous). Buyer beware. Make sure that she has time for you vs. filling her bank account without delivery of services.
Catherine Y.
Jul 29, 2020
After seeing Beverly's reply. I do want to say that at the time of service, I was not unhappy with the training Beverly provided. I was also naive and didn't know what to expect from a dog training session as it was our first time hiring a private trainer. She was indeed very responsive both by email and by text and was gracious enough to help my fiance reschedule our lesson so he can propose to me.

With that said, this is a hindsight review after having trained with other trainers. The first is the high rate Beverly charged. Looking back we paid over $3k for 6 sessions with 2 dogs. This is not six sessions per dog, this is a combined six ONE HOUR sessions with both dogs present. Which means if she had focused on each dog equally, we paid about $1500 for 3 hours of lessons with her for each dog (that's a rate of $500/hour).

Compare that to other trainers who offer five sessions for $750 for each dog. We didn't think that her lessons were way better or more valuable at $500/hour than compared to other trainers at $150/hour. It is true that Beverly did instruct us to practice with our dog around dog parks, but this didn't quite translate over to walks itself.

Maybe we didn't follow her methodology closely enough, but at the end of the day, another trainer was able to teach us successfully. I'm sure Beverly's methods work for many dogs and many owners, but it did not work out for us. It certainly wasn't worth the $3k we spent for roughly 6 hours of private instruction and a couple group sessions.

Our current trainer is also very responsive and supportive via email/text/calls. He is also great about rescheduling. He has also met us at a park twice to show us how to manage our dog's reactivity in a real life scenarios. These are all baseline expectations I have for hiring a dog trainer now. We were not getting premier service at the $500/hour rate. Beverly didn't go out of her way to check in with us in between our sessions or after our sessions have ended nor did she extend support in any way after. Again, we were not unhappy at the time of service because it was our first time hiring a private trainer.

It was only after we worked with other trainers that we realized we didn't get our money's worth in training with Beverly. Thank you Beverly for everything you have done for us, but I can't, in good conscience, recommend you to other struggling dog owners, many of whom may only be able to afford hiring a trainer once. I am also sorry that this review came at such an inopportune time.
Meg F.
Jul 01, 2020
I should not have paid up front for a series of sessions. I should not have let her severely correct my dogs. I should not have listened to her tell me that I deserved to have unruly pets because I was too weak to correct them in her sharp manner. I am glad I left and never returned. I don't care that I never used the remaining prepaid sessions because I felt I protected my dogs by never going back; I feel I failed to protect them by going in the first place.

As I sat with my injured pet at the vet clinic asking my vet if Beverly's sharp corrections a few days prior were the cause of my dog's neck injury, my vet said if I was even ASKING if Beverly's corrections could have caused the injury, then I had the answer I needed, which was not to return to her. We'll never know for sure if she injured my dog's neck, but I never went back because I believe she did.

If you opt for the series of pre-paid sessions (pricing sounds better, right?!), then think about how you'll be stuck with her if you don't like her or her tactics and how much more you'll end up spending on those unused prepaid sessions plus the next trainer you will be hiring.
Edie L.
May 08, 2020
Our puppy Annie is doing so well because of Beverly's training. She is learning to "come." She can walk on a leash quite well AND she is learning to stay by my feet when I ask her to. Also, she is learning balanced play and to interact with other puppies/ dogs and people respectfully so one day we can go everywhere with her! Further, she is learning to be by herself in the home without us for a short period of time.

This way she grows up healthy and happy and won't develop frustrations and fears down the line. She is growing to be a very well trained and happy puppy because of Beverly's knowledge. Thank you Beverly for your expertise and guidance in raising our Labrador puppy to one day be an emotional support service dog!
Heather Ford
Apr 19, 2020
Beverly has a plethora of knowledge on everything dog (proper care, training, health, behavior, well-being, etc.) and understands the importance and ins and outs of the human-dog bond. She holds a holistic perspective, which is invaluable to not only the dog, but also the owner. She is a prime example of someone that embodies her work and makes it a part of her minute to minute existence.

She has a tremendous passion for what she does and will go above and beyond to support anything and anyone related to her line of work that touches upon her core values and beliefs. She has a strong network of professionals, which acts to provide owners with many trustworthy and reliable resources. Her extreme love for what she does is evident beyond measure.

I would give her 10 stars out of 5 and would highly recommend her services. She truly wants the best for everyone that crosses her path and I fully trust her with me and my standard poodle.
Megan A.
Apr 11, 2019
As I sit here looking at my sweet rescue Remus, whom we adopted from the SPCA just over a year ago, I am reminded of the hell we experienced in June. When we adopted Remus (20 lbs, terrier mix), we were warned by the SPCA that he had some "Minor issues with meeting new people", what unraveled in the 2 months following his adoption was an absolute nightmare.

His aggression was extremely more significant that we were lead to believe. He was territorial, would growl and lunge at my roommate and I, would not let us put him in his crate, would lunge and attempt to bite people walking past us, had extreme leash aggression and fear-based aggression. In June we started looking into aggression trainers, and that is how we found Beverly.

Let me start by saying, I was very hopeful thanks to the reviews on her website, and I wish I had done more research prior to booking our consultation with her. We went into our consultation with a positive, ready-for-work attitude. My roommate, boyfriend and I (all of whom collectively share the responsibility of Remus) went to meet Beverly at her home.

We were immediately criticized for there being 'so many' of us, and she asked that only one or two of us be present for training- while showing 3 people how to train a dog may take more time, we all felt weird being asked to sit out of the training sessions we would potentially be paying for. When we were let inside, she was extremely standoffish and had an awkward demeanor. Now, let me restate that we were here to train our untrained dog.

When we walked in, she asked us all to take our shoes off, so as we were trying to do this, -me juggling my shoes and my dog (on leash)-, he walked the length of the leash, started sniffing this weird "designer" chair thing she had, and then lifted his leg and started marking. Beverley started freaking out, yelling and running to get towels and cleaner, and started screaming about how that was a designer piece and how she'd NEVER had a dog do something like that.

The three of us all felt so uncomfortable and were unsure of what to do next. I considered leaving right then and there, thanks to how uncomfortable she made us. It felt like such an awful start to the ($150!) consultation. What I don't understand is why a trainer who supposedly specializes in aggressive, difficult dogs, would have an expensive piece of furniture in the (very small) area she designated for her training consultations.

I also find it hard to believe that no other dog would mark territory in a room that smells like many other dogs. Next, once she finally calmed down and could focus on us and Remus, we all sat down on the floor and talked about the issues we were having. At this point, we had only had him for a little over 2 months. She tried to call him to her, and he *surprise* growled at her, the stranger who had already been standoffish with him and who was yelling loudly and running around.

She showed us her plan with the checklist and we discussed the cost. At this point, I had already known we were not interested in purchasing any sort of package with her, but wanted to stay for the entirety of our consultation knowing we were going to be charged $150 regardless. What she said next is why, a year later, I am writing this review. Following his growling at her, and her directing us to call him to come to us (again, a completely untrained dog), she made the following comments: This dog is 'unfixable', and that we will likely have to consider putting him down. I'm extremely surprised this didn't stop her from continuing on, saying that for an absurd amount of money, she could 'try' to work with him, and talked more about her magic checklist.

She told us about how we would contact her once we accomplished the few items she would assign us, she would show us the next steps, and again we would go off on our own attempting to 'fix' our dog. We walked out of there speechless. I got into my car and immediately started crying, feeling like I had made a terrible mistake adopting Remus.

My roommate and boyfriend did what they could to console me, but we all felt totally defeated. If an "all-star" dog trainer told us we had no hope, what were we to do? Not to mention, I (a cook with a tight budget) was now out $150 after being lectured for an hour. That same day we contacted Refined K-9 Dog Training, and our lives were changed. Through 6 weeks of hard work with a trainer who was present, thorough, instructive, and committed to us, and almost a year of hard work ourselves, I am so proud to say that our 'unfixable' dog is doing just fine and is as sweet as ever, no thanks to Beverly. We were able to establish trust with Remus and his fear-based aggression is now nonexistent. Remus is so loved and we are so happy we didn't give up on him.
Natalie F.
Jun 16, 2018
We just got back from one of The Pooch Coach's meet-ups, and on the way home we're reflecting on how great our pup did (which was hard not to notice when so many people we were interacting with commented so). She has been working with Beverly for ~8 months and she has made so much progress. We started working with the Pooch Coach within a few weeks of rescuing our pup because like many rescues she had issues.

She was scared of people 10 yards away minding their own business and would bark or growl, she wasn't house trained, and she barely knew how to sit. Like Beverly told us, "it's equivalent to her being in 5th grade and she still can't read." Today, she can take voice commands in a park full of distractions (people and dogs barking/playing) from 15 feet away, approaches strangers openly, and can maintain focus when passing other dogs.

I can't remember the last time she has an accident. She's not done learning, but we can't deny the progress she's made thanks to Beverly. Here's the real deal, The Pooch Coach is direct and no frills. She gives clear and concise feedback, offers leading guidance when you're on the right track, and calls out your bad habits when you're not.

This leads to real change in your owner behaviors which translate directly to your dog. If you want to be coddled, she's not the trainer for you. (Personally, I would chalk these negative reviews up to people wanting to be coddled.) Our dog has made amazing progress very much with thanks to her. If you have a dog with issues and are serious about fixing them and putting in the work, she's a great trainer for you.
Amy J.
Jun 27, 2017
I worked with Beverly back in 2011, and recently thought of her after working with another trainer for a different dog. So although it has been a long time, I wanted to say a few words about my experience, especially as the Yelp reviews here seem to be all over the place and I think a more balanced view is in order. Beverly helped us with our female yorkie, Sammy.

She was around 7 months old at the time and is now 6 (time really flies!). Although she was a tiny little adorable yorkie, she was also a terror. She was aggressive, destructive, and had a biting problem that would literally bring me to tears. I had many puppies growing up, but I had never experienced these issues before and did not know what to do, so I searched online for a trainer and contacted Beverly out of desperation. I'll start with the overall outcome of our training sessions. Sammy improved dramatically after Beverly educated us and we implemented many of the strategies that she suggested.

Since our training sessions and to this day, Sammy never bit us again. She will not even play bite, except with our other dog. More than that, while she can still be a defiant terrier that doesn't listen, she is for the most part very obedient and gentle, and I do credit Beverly for arming us with the appropriate skills to make her the dog she is today. Granted, she was a puppy at the time and puppies do bad things that they later grow out of, but I really believe that left unchecked, she would have carried a lot of her aggressive behavior with her into adulthood.

General positives: Beverly was responsive to email and spoke with me several times over the phone at length in between sessions if I had any questions or concerns. She is very thorough and detailed, and she is also effective - I remember being amazed at the first training session with her and how fast she was able to reign in Sammy and get her to listen.

As time went on, Beverly provided useful exercises and tools that really worked, and she demonstrated/explained everything during the sessions in great detail. Additionally, seeing how incredibly well trained her own dog was really demonstrated to me that she knew what she was doing. General negatives: Yes, she can be a little abrasive and judgmental.

I did sometimes feel like I was being lectured and/or scolded for not following everything she said to the letter (to be fair though, I think you'll find this is the case with most dog trainers). I also did not agree with all of her methods or suggestions, most notably the use of a choke collar, which I refused to use and did not feel was appropriate.

So it wasn't the most warm and fuzzy environment, and it was sometimes awkward to have to tell her I didn't agree with something, but in the end I honestly overlooked all of that because I could see the change in Sammy's behavior and was happy with the results. To sum it up, I didn't love everything about her approach and style but ultimately, I ended up with a well behaved dog and the issues we wanted to fix were fixed, so I'm a happy customer!
Andy O.
May 16, 2017
** update, she comments below the reasons why she couldn't give me a price quote but she didn't even tell us this over email, she just didn't acknowledge it at all (as in neither of us asked her at all). And her assistant was named Eric. I do enjoy how helpful she was but I think the pricing information and her reply at the end of it wasn't handled very well.

Thanks anyway for emailing back Beverly and replying now. My girlfriend and I emailed her asking for her services and asked her 3xs what would the cost be to figure out how our older dog is doing. Although she was helpful through email when asked about pricing before scheduling an appointment, she kept ignoring us. And I mean in the sense where she wouldn't even reply or acknowledge our question on what the fee would be.

Instead she went along to try and get us to set up an appointment with her assistant but still neither would answer our question on what the cost would be. Glad we didn't book any appointments with her after how she handled our pricing question and after reading the poor reviews. We can see why she might get such bad reviews based on our brief interaction with her. Gave her two stars because she would reply and try to assist in a couple of general questions before she told her to make an appointment but refused to talk about pricing.
Alana Cloud
Mar 28, 2017
I've been working with Beverly for several months now, and have seen a huge improvement in my previously aggressive and fearful Jack Russel/Chihuahua mix. He is infinitely happier and has a far more positive relationship with other people than ever before in his 6 years! Beverly is incredibly knowledgeable and insightful about all things dog psychology and has a very sensible approach to her training.

I've found each of the trainings to be somewhat academic in structure, they are easy to follow and each lesson builds on the previous one in a logical way. Beverly provides a clear, customized written breakdown after each lesson with resources to review what we covered and help with homework. Since ALL dog training depends on consistency on the part of the owner, her course is self-paced, and she's great at setting milestones along the way to measure progress.

We've recently moved away from SF, but are excited to continue working with Beverly remotely as my dog's training continues to progress! I HIGHLY recommend working with the Pooch Coach!
Rachael Soroka
Apr 18, 2016
From 2008-2012, I worked for Beverly (the Pooch Coach) while I was doing volunteering with a Pet-Assisted Therapy non-profit. Beverly was training and certifying all our therapy dogs so they could go to hospitals and nursing homes. While I was Beverly's assistant, I learned SO MUCH about dog behavior and training. Then, this past month, I finally got my own dog, and needed Beverly's help for having good relations between this 100lb puppy and my 5 year old, 40lb daughter.

She taught me simple and SUPER effective exercises to do so that my little girl could get confident and feel safe around the dog, and to help the dog curb his enthusiasm and become a calm and gentle and patient companion for us. In addition, our dog lives with us on our ranch, and he had a habit of chasing cars to "protect" our property. Beverly is in the process of helping us with that challenge now, and has been so great at following up, checking in, and modifying the plan as we continue to make progress on that part of the training.

Her techniques are positive, really in-tune with the language and process of how the dog "works, " and easy to follow her instructions. Working with Beverly way-back-when was awesome, and I had a HUUUUGe head-start on knowing how to train our dog because of the time I spent with her several years ago, and it was awesome to become her "client" now and experience how effectively she handles animals and their humans.
Boogee Griswell
Feb 24, 2016
I attended a seminar at Babies "R" Us in Colma on Introducing your baby and your doggie. Beverly, The Pooch Coach was the instructor. I've seen her on TV a couple times and I liked her training style. I learned so much from Beverly. She provided some great tips on introducing your baby and your dog, many things I hadn't thought about before. Beverly made me think about how the baby affects doggie from the dogs perspective which I think is important to understand as well.

Everything she said made sense. Beverly was funny too. I really enjoyed this seminar. If I have any problems introducing my four legged family member to my baby, I'll be calling The Pooch Coach!
Anon A.
Jan 22, 2016
Update 1/21/16 : Dear Beverly, In response to your reply on here. Thanks for giving me adequate time to consider taking my post down. All of less than a day. I actually posted something on my Facebook page asking for people's opinions in regards to taking down my post. I was still receiving comments today and was going to decide tonight. I just got home from work after a 10 hour day. However, I no longer need people's feedback to decide my course of action.

Your lack of sincere apology along with one excuse after the next and NOW, you're going to try to turn the tables and point the finger about why I was calling and how THAT affected your attitude. You were cold from the second you picked up the phone to the time we hung up. When I told you my dog had bitten people you didn't skip a beat. You just kept on with your coldness, your short answers, and your lack of forthcoming information.

If you remember correctly, you actually went on and on about how you get phone calls from people all over, not just in California. You explained how people called you all the time for free advice and how draining that was for you to have to talk on the phone with them all the time. Do you even understand how unprofessional that is? I'm sorry, but the only one hurting your business is you.

Take responsibility for your actions. My bad day had nothing to do with my decision to take this post down. Had you given me enough time to consider things, I just might have. But unfortunately you sealed your own fate and I had nothing to do with it. Good luck to you.
Melissa Griffiths
May 25, 2014
Beverly is an outstanding trainer. We first came to her with our year-old Vizsla who was proving to be quite a handful. He was stealing things around the house, barking when anyone walked past the window and was difficult to walk on leash. Beverly made a huge difference in our lives. Her positive training methods aligned with our philosophy and very quickly we were able to train him not to steal items, to walk calmly on leash and to relax in the house.

When I found out I was pregnant we worked with Beverly to help prepare us for the arrival of the baby. She was a wealth of knowledge in what to expect and what to do to anticipate any change in the dog's behavior. I would highly recommend Beverly, not just to dog owners with behavioral challenges but to anyone who has a dog they are looking to train (and who doesn't?!). Her passion for training is almost tangible and she will make a tremendously positive impact to your lives.
Lisa Dunmeyer
Dec 30, 2013
Beverly worked with me and my 1 year-old cattle dog, Bulleit, for nearly a year. Her help with training was revolutionary. For one, it's self-led. So although many people may get through the training scenarios faster than me, Beverly was very patient to work with us at our pace and with my challenging schedule. With her help, I was able to gain the confidence and skill to work with my dog while horse back riding. Builleit had been around horses since her birth but suddenly started to lunge aggressively when she was 6 months old.

It was a nightmare. When I met with Beverly, we started at the very beginning, reinforcing commands that Bulleit first learned in puppy class. Building consistency was critical. It took a lot of patience on my part to work on the basics when I really wanted to get out to the beach and ride. But I trusted Beverly and she was 100% correct in her approach.

After 10 months, I now can ride with my dog alongside me. I trust my dog in any situation. The training was the best investment I made all year and I've recommended Beverly to numerous people since. Thanks Beverly!
Nikki B.
Dec 16, 2011
Beverly is very intuitive and heart-felt in her connection with dogs. She has been incredibly generous with her time with me and my dog Max. I have been astounded each time I see her with her own dog who is incredibly well behaved. the proof is in the pudding with that one. I feel that Beverly cares about where the issue begins with the dog and not only the solution for the problem. She is helping me understand why my dog reacts in certain ways and is helping me fix the problems. Thanks so much Beverly.
Anne C.
Aug 29, 2011
Read no further. I can tell you that our dog has come so far from the training she received from Beverly! People get on forums like Yelp to make others in the business look better. I truly believe this to be the case here. Beverly picked up on our pups' habits from the minute we met with her. Yes, a lot of the training session is the owner learning how to train your dog. Let's be honest.

Do you really think if you have the trainer do all the work with your dog every couple weeks and then you do jack at home with the dog, that it will really improve it's behavior? No! She teaches you how to be consistent with your dog and why each step builds upon each other. For those of you that think she just lectures, you are so far off! It's a lie!

She will walk you through the skills with your dog. She will show you (& correct you) so that you can successfully train your pup. It's great! Her own dog is a tremendous example of what a blessing a well trained dog can be! Every trainer has their own style. Chose one that fits yours. Beverly will take calls and emails and return them within the day.

She will give you pointers and support, ideas and tricks all throughout and AFTER your training. She follows up and is very thorough. She is practical and experienced! I'd never take a dog elsewhere. For those of you upset that Beverly called you out on having a dog that is great at following hand commands, I challenge you to wave your hand command as your dog chases a cat into the street and is not looking at you.

It only takes once. Dogs must be trained with verbal commands unless you plan to keep the dog within the confines of your home for the rest of it's life. Please consider the pooch coach! she has transformed our dog from a hesitant, nervous pup to a curious, bright and obedient dog.
Mirto H.
Aug 02, 2011
This was in early 2009, and it was the person in the pictures shown here and we contacted you via your site. I still have all the relevant emails and documents. The cheque was made out to Beverly Ulbrich and my account still has the cashing in date and place of that cheque as such. If you claim this is a con artist, I will be happy to start an investigation with my bank to ensure I get my $1000++ money back and the fraud impersonating you jailed.

Like others, we were given a list of 20-30 things to have the dog do 100% before contacting the pooch coach. We also spent about 30 minutes hearing about the coach's dog, and how it has been in movies and its extensive dental work. The reason we never contacted you ever again was because of the "recommendation" to shave my labradors neck to fit the shock collar better, it wasn't even that is was ridiculously hard to get a hold of you (because obviously no one else is as busy as you, right?) or the rushed 2 sessions we had to wrangle out of you.

This is a dog that knew 47 commands when he met you, and you claimed that he was a mess because he would follow all the hand signals you were making (without asking us what we had assigned for down, sit etc) as a priority and took the voice command as secondary. You kept yelling "Hippopotamus" in our lounge, doing the signal for down, and our dog, went down EVERY SINGLE TIME.

We told you we had trained him to follow hand signals as a priority, and if you stopped doing them and told him "Hippopotamus" he would not go down unless you explicitly said "Down". You refused to listen, while our dog was doing puppy pull-ups on our lounge carpet and saying "he is a mess. a total mess!" Then you continued by saying that the only approach to "fix his problem" is to fit a shock collar on him.

We have always been big fans of strict training (hence the 47 commands he knew, now 52) but there is a difference between no-nonsense training, and just unjustified arrogance with a novice approach and a deaf ear to your clients. **************************************************************************** So, Beverly, to conclude: if you still claim this to be a con-artist, please have your lawyer contact me and I will be glad to pass on the details for them to find the person who is not you but looks like you and claims to be you and cashed our cheque in your name. ****************************************************************************
Jaina S.
Aug 03, 2010
I'm another years-later reviewer -- I found Pooch Coach via an internet search in ~2005 or so, as my shy fearful dog's problems seemed to be getting worse, fast. Beverly shared with me that her own dog had just died, and she'd spent big bucks on cancer treatments, as I recall. I thought THAT was the reason she was so eager to take my check and disappear.

I had a similar experience to other 1-star reviewers -- pay upfront (I think it was $700), get a checklist in your first session, and then be left to your own devices, without a single follow-up or even a phone call to see how you're doing. In my case I did not follow up with Beverly when she didn't follow up with me. I thought my continuing problems with my dog were *my* fault, and that I'd failed to accomplish the goals on the checklist, although I kept trying.

In my one and only session, she commented that she could "turn him around" in a weekend, and all I had to do was take him to a cafe, sit outside, and FORCE him to allow every passer-by to pet him. I kept trying for a long time -- it not only didn't help -- it made his problems WORSE. In fact, I ended up taking him to UC Davis vet hospital, at my vet's recommendation, to consult with a board-certified behavior specialist, who told me my dog was nowhere near ready for the techniques Beverly recommended. I've spent TONS of time and money with this dog over the last five years or so, and he's made an amazing turnaround. i've never regretted any of the money or time i spent -- except for the $700 I wasted with Pooch Coach.

In my opinion, the large upfront payment for "unlimited" sessions should raise some red flags. No other trainer or specialist I worked with offered this model -- if there ARE pre-payments, it is for a specified # of sessions at a set price per session (with a some amount of discount per session to justify the package purchase). Lastly, I cannot recommend Pooch Coach if you have a shy and fearful dog.
Heidi K.
Sep 25, 2008
The pooch coach is a joke. She took a large sum of money from me and did absolutely nothing to help train my dog-that was having issues w/being aggressive towards children. The only thing she did was come over to my house & write down a few suggestions on paper. No actual training was done. No follow up (which she said she would do)-so she failed to complete her contract. She is irresponsible & took advantage of us.
Katya L.
Jul 17, 2008
Seeing Beverly 's response, I felt the need to highlight some things, explaining my reasoning behind low rating. As I said below, I was a novice owner with a troubled animal. In my "troubled" animal defense, she has never lunged at anyone as Beverly suggested. So, the bottom line: there is a novice owner, who really wants to do things right and desperately looking for guidance.

There is a fearful dog that really needs help. There is a trainer who has an impressive syllabus of things your dog will be able to do by the end of the training. At the end we have a still clueless owner. A dog who still has her issues, and a trainer who is moving on to bigger and better things. Beverly didn't do her job well and didn't finish what she started.

Thus the low rating. If you want your dog to shake paw, or sit at command, by all means, I am sure Beverly can help. But as a serious and committed trainer, who will stand by you through your fears and your dogs problems - that Beverly is not. (I appreciate Beverly's offer, but I honestly have no need for her. I have put in a lot of work into my dog, and her success is my proof.

I am also honored to have a whole page on her site dedicated to me and my dog, but unfortunately Beverly's recollection of events is not very correct. Perhaps Beverly needs to rethink her marketing approach, and avoid clients who need help with aggressive dogs, and ::gasp:: pit bulls. I do wish Beverly all the best - us dog folks never stop learning. )
Ann B.
Sep 01, 2007
Our dog had a very troubled past, no prior training, and a lot of issues with other dogs. After some research, we met with Beverly for a consultation. Within that first hour, she summed up some major issues with our "parenting" and made sure we realized that training is something you need to do EVERYDAY. We knew she was the right trainer for our dog.

We signed up for a 4 months of training, going at the pace of our pooch. We didn't need her to be off leash-able; we needed our dog to listen to our commands, understand our commands, work out the seperation anxiety, and the aggression towards other dogs. We accomplished all of those things. True, she isn't the most friendly person out there, but she got the job done.

We paid quite a bit, but it some of the best money we ever spent. Edit: After reading what others posted, I will mention that we paid $1700 for 4 months of training. It is true that Beverly gave us "homework", but she taught us the tasks beforehand. We met with her every 3 or 4 weeks, calling her whenever we felt Rambo was ready for the next lesson. We never expected her to set up all the appointments because we felt that Rambo's training was our responsibility - she just gave us the tools to be better owners.